Zo Restaurant Group has set out to do one thing and one thing only: make amazing food. They've been in the quick-serve / fast casual / food truck business in Boston since 2002, before it really boomed. They run two restaurants in multiple locations.
Zo Greek is a fast casual Greek eatery with gyros, pitas, Greek salads, and more. With three brick-and-mortar locations and a seasonal food truck, it's a local favorite.
Sabroso Taqueria is Mexican food concept, serving up some the best burritos in Boston. They're running two locations and a seasonal food truck.
These restaurants and their owners are just straight-forward and simple. They don't hype their food, because they know how good it is, using the freshest ingredients made to order on the spot. For their websites, we relied on guest feedback from social media to populate the pages, adding credibility from others instead of tooting their own horn. At their newest locations in Somerville's Assembly Row, branded construction scrims teased visitors at the growing neighborhood and lifestyle center of what was to come. Branded exterior and interior signage identifies the restaurants and enhances the overall atmosphere of the interiors.
Designed at Bergmeyer. Photography by Flagship Photo.