This is the Samuel Adams Tap Room in Cincinnati's Over-the-Rhine, a neighborhood rich with culture and a legendary history of brewing.
The tap room brings together the quality and craftsmanship of the people of Cincinnati with the spirit of the Samuel Adams brand. Authentic materials, transparent brewing process, and local artisans contribute to the legacy of OTR and its revolutionary growth.
Designed while at Bergmeyer. Responsible for brand strategy, environmental branding, signage, graphic design, and art direction.