Samuel Adams Tap Room Boston
Samuel Adams has been at the forefront of the craft beer movement, which continues to see epic growth. Among several brand initiatives at Sam Adams was the development of a new tap room in Boston to directly reach their customers and heighten brand awareness in the city they call home. Design Principles These six design principles became a guide for the experience, from a concept narrative to a direct connection to the experiential and architectural planning. - Experience Samuel Adams - Connect to Boston - Experience taste - Celebrate brewing - Engage others - Create a place for everyone While Sam Adams has always been a part of Boston, the new tap room is engrained into the fabric of the city, centrally located in the heart of the city and more accessible to a wider audience. It's a place that's welcoming to all and invites everyone to make the space their own. Completed while at Bergmeyer.