Evan Rodriguez Photography is based in Boston and brings awareness to the built environment through digital and commissioned photography. Evan's photos are beautifully composed expressions of architecture, landscape, and urban culture. His brand needed to provide a sense of identity for himself as well as his subjects. The logo is a comprehensive yet simple mark with an E on its side to form a skyline and waves underneath that represent nature. It's encircled to denote a camera lens. A condensed sans-serif typeface complements the verticality of the buildings and a subtle use of orange gives the identity distinction. Check out his work at www.erphotos.net.