Common Boston is a volunteer organization dedicated to expanding public awareness of the built environment in and around Boston. The idea of the Common Boston 2010 brochure is a balance of rigor and playfulness. Pertinent information for events and maps are set with a tight typographic hierarchy utilizing the DIN font family to compliment the logotype. A friendly and playful font, Sketchetik, is utilized as the display face throughout the brochure for neighborhoods and page titles. Sketchy lines add a bold but balanced graphic element to each spread and complement the lines of the logo and the contours of the display font.