Benton was a brand concept for a residential development with convenient access between San Francisco and Silicon Valley. Our goal was to create an inspiring home that responds to the wellbeing of its residents, fosters an active and engaging community, and promotes a sense of belonging. With a look of natural sophistication, concepts for the brand were tailored and tasteful, spirited and playful, evoking the qualities of the region and the residents.
Designed while at Bergmeyer. Responsible for brand strategy, naming, brand identity, copywriting, and creative direction.