Adaptation was an exhibit for the IIDA New England Fashion Show, displayed at Boston's Innovation and Design Building in January and February 2015. The exhibit was a chance to see the fashion – up close – from all the award winners, plus photos of all other participants.
Adaptation was the theme of the night and the exhibit design extends the magenta and black identity that established the look and feel for the show. Large boards are visually displayed near each award winning look, backdropped with bold magenta walls. A square motif is prevalent throughout, inspired by the building's industrial facade and monospaced typography.
Designed while at Bergmeyer.