The Cadets is one of the most honored drum corps in history and it needs to recreate its brand to be more in line with the current image of the corps. What is the image of  The Cadets? It is an image of tradition and excellence that has not changed since the corps’ formation 75 years ago. Unlike the iterations of logos that have represented The Cadets, there is only one image that has stayed consistent. The image of the corps – its visual appearance – is defined by its uniform.

The Cadets uniforms are the defining visual image of the corps. The maroon and gold West Point style uniforms are immediately recognizable like no other in the drum corps activity. The logo design graphically represents the image and ideals of The Cadets in a couple ways.

The main element of the logo is an abstraction of a piece of uniform – the embroidery on the sleeves. Because of their repetition and orientation, the arrows connote the idea of dynamism, innovation, and forward thinking. Their boldness portrays power. A partial outline around the arrows represents the idea of being on the edge and pushing the boundaries, and assists the arrows in appearing more dynamic.  It is also the letter C, for Cadets.

Through these elements, the logo is also a nod to the logos of the past. The arrows are evolved from the logos of the Garfield Cadets and the Cadets of Bergen County, and the outline is a nod to the logos of Holy Name and most recently, the running man

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